Digital Photography

If hiring a professional photographer is not an option, here are some pointers:

  • Zoom in as tight as possible on the image. Filling the available frame area with usable image will give you the highest resolution, rather than capturing image that will be cropped later.
  • Shoot at Super High Quality (or whatever the highest quality native resolution is called on that particular camera). Don't use interpolation to get higher resolution. Don't use "Raw".
  • Don't use built-in camera flash. Separate lighting sources should be adjusted for even coverage.
  • Save as a .tiff rather than .jpg if that option is available on the camera. Tiffs are not compressed; .jpg images always have some amount of compression. The greater the compression, the more it degrades the image. If an image is shot as .jpg, it should never be resaved as .jpg as each time you resave, it further degrades the image. Instead, if a .jpg must be resaved, save as .tif or .psd or .eps. If .tiff option is not available, use the highest quality .jpg setting.
  • Use a tripod whenever possible. Hand-held shots are seldom as crisp and sharp as those shot with a tripod.
  • Natural outdoor light is best. Shoot in indirect light; avoid shadows or bright sunlight. Fluorescent lighting will create a green color cast; incandescent lighting creates an orange/red color cast.
  • Take multiple shots of the same subject. If none of the shots are perfect, several images can be combined to create an optimum image. The MGTL color department is very experienced with photo composing and color correction. We'd welcome the opportunity to review your requirements and provide an estimate.